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We conduct Diagnostic Polling and Focus Groups to derive empirical research data.
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Diagnostic Polling   allows us to put a number on consumer
feelings and intentions, answering the question "WHAT do consumers feel?"
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Diagnostic Focus Group Research   measures and explores the
ranges of emotions, preferences, and opinions, answering the question "WHY do consumers feel this way"? 
This data allows you to:
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bullet.gif (41 bytes)   Create effictive strategies synchronized with social and cultural characteristics of the target audience
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bullet.gif (41 bytes)    Plan future strategies that anticipate the needs of consumers and constituients
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